Customer Relationship Management, or CRM, should be thought of as a culture, not a software application. It is an attitude the pervades an organization, that drives each member of the team to always focus on improving customer satisfaction. CRM applications and databases are tools that are used to implement the processes and enforce the policies of the organization.
Common elements of a CRM application include leads, contacts, companies, opportunities, cases and solutions.
We have hands on, real world experience with these CRM applications: